This brief was approached to us by the Briefcases competition! We were tasked to recreate packaging for a luxury brand. This involved extreme research that included looking into the values of the brand as well as their sustainability reports. My chosen brand was Canada Goose.
I decided to rebrand the packaging for their 'Chilliwack' jacket. My main aim for this repackaging was to make it available for collectors - therefore encouraging individuals to purchase more items. Canada Goose also collaborated with charities such as ATIGI and Polar Bears International - all charities they consistently contribute to.
For this repackaging, a percentage of each purchase would be donated to ATIGI and Polar Bears International. As for the packaging being a collectors item, there would be a 1 in 500 chance of obtaining the limited edition Gold packaging!
I received a Gold award for this project!
