This was the second brief I was tasked in a group setting during my internship at VCCP!
As a group of 4, we were approached by Charlie Bigham's and were tasked to bring more attention to their Summer range. They wanted to ensure that they were not seen as a ready meal as well as their brand image being perceived as fresh and homely. They also wanted to push the idea that Charlie is a real person!
Our group decided to create the idea of a 'Summer meal deal'. This way, you would get a bargain for your money as well as being able to try out the Summer range! We also wanted to combine the illustration aspects of the brand and combine it with Charlie himself - this way we would be communicating that he is a real person.
We created a variety of advertisements including promotional posters. These were created with Adobe Photoshop.
